South Cotabato, Philippines – In an exciting development for the Philippine tourism sector, South Cotabato is hosting the 25th National Convention of the Association of Tourism Officers of the Philippines (ATOP) this year. This landmark event brings together tourism professionals from across the nation to discuss pressing issues, share best practices, and explore innovative strategies for sustainable tourism development.
Francis Cerbo, Tourism Operations Officer, said the convention, which started yesterday, will take place over several days and is expected to feature a range of activities. Today, the second day of the convention, the national gathering is conducting a panel discussions and networking sessions.
“Attendees will have the opportunity to engage with industry leaders, participate in informative presentations, and collaborate on initiatives that aim to enhance tourism in their respective regions,” he said.
Highlighting South Cotabato’s rich cultural heritage and natural attractions, the convention showcases the province’s potential as a vibrant travel destination. Known for its stunning landscapes, diverse ecosystems, and unique local traditions, South Cotabato offers a wealth of experiences for tourists.
“The convention aims to not only promote these features but also to encourage local communities to actively participate in tourism development,” he stressed.
Furthermore, the event is focus on the importance of sustainable practices in the tourism industry, emphasizing environmental conservation and community involvement. As the industry continues to recover from the challenges posed by the pandemic, discussions will center on resilience and innovation to ensure long-term growth.
