South Cotabato, Philippines – The Promotions and Publicity Committee, under the leadership of Supervising Administrative Officer Hydee S. Templonuevo, is in full swing preparing for the much-anticipated T’nalak Festival 2025, with the theme “Empowering Generations with Integrity and Vibrancy: Building a Future that Fuels Economic Growth for Posterity.”
To maximize reach and visibility, the committee has implemented a force multiplier strategy—extending promotional efforts both locally and nationally, as well as internationally. The goal is to promote T’nalak Festival not just within the province but across the country, especially in key cities like Iloilo, Cebu, Davao, Metro Manila, and even through airport terminals.
“Yes, of course, syempre dapat may yara kita sang force multiplier sa aton nga pagpalayag. We can’t do much kong wala kita collaboration para makahatag kita sang wider reach and wider promotions sang atong nga Pyesta,” Templonuevo stated.
More than 15 social media influencers and vloggers are onboard to help boost publicity through TikTok, YouTube, Instagram, and Facebook. The official website will also serve as the central hub for updates and news.
Radio stations across South Cotabato will host live interviews and pluggings, while print media and mall campaigns will further amplify the buzz. A photo contest and content creation competition, and esteemed judges are also in the works to engage the creative community.
The Office of the Provincial Information Officer—Information Development Division will spearhead full event coverage before, during, and after the festival.
In addition, local business sectors and artisan artists are invited to take part, reinforcing the economic and cultural spirit of the event.
This year’s festival colors—red, black, brown, and orange—symbolize strength, tradition, and unity.
“T’nalak Festival is not just a celebration—it’s a catalyst for economic growth in South Cotabato,” Templonuevo concluded.
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